CallwakeMissed-Call Recovery · Roofing
Missed-call text back for roofers
When roofers miss calls
Roofing crews spend the day on the roof. Tearing off shingles, setting flashing, or walking a steep pitch in a harness is no time to take a call. The phone is in the truck or in a pocket under a tool belt. Calls ring out for hours at a time.
Roofing calls come in waves, too. After a hailstorm or a windy night, homeowners call several roofers in the same afternoon. Many want an inspection for insurance. Some have water coming through a ceiling. Industry data says 27–28% of calls to small service businesses go unanswered, and fewer than 3 in 100 callers leave a voicemail. After a storm, the first roofer to reply often gets the inspection.
Callwake forwards your unanswered calls to a dedicated text line for your business. The caller hears a short notice, then gets a text from your business within seconds. It asks what's going on, uses your approved answers, and offers an inspection time. You come down to a booked visit instead of a voicemail-free missed call.
What callers usually need
Roofing accounts start with these services. The conversation usually asks one question: is water coming in right now?
- Leak repair. Water stains, drips in the attic, or water coming through a ceiling.
- Roof replacement. Older roofs, homeowners getting quotes, or roofs that failed an inspection.
- Inspection. Pre-sale inspections, insurance requirements, or peace of mind after a storm.
- Gutters. Gutter repair, replacement and guards.
- Storm damage. Missing shingles, hail damage and insurance claim help.
Active leaks come first
If a caller says water is coming in, Callwake uses your active-leak answer (by default, that you prioritize leaks and can tarp to stop damage) and alerts you. It doesn't promise a crew time you haven't opened.
What it looks like
Here's a typical conversation after a missed call. The caller first hears a short recorded notice, then gets this text from the business's dedicated text line.
Your Business: Sorry we missed your call! This is our text line - what do you need help with? Reply STOP to opt out, HELP for help.
Lost some shingles in the storm last night. Do you help with insurance?
Your Business: Sorry about the damage. We can document storm damage with photos for your claim. Is any water coming inside right now?
No, just shingles in the yard
Your Business: Good. We can inspect on Mon at 9:00 AM or Mon at 1:00 PM - which works for you?
Monday 1pm
Your Business: You're booked for Mon at 1:00 PM for an inspection. See you then. Reply STOP to opt out.
The insurance reply is the roofer's own approved answer. Callwake never says what insurance will or won't cover. Want to try one yourself? Use the live demo.
Answers you can approve
These are the starting answers for roofing accounts. Callwake uses only these to reply. Change the wording, delete what doesn't fit, or add your own.
- Do you handle active leaks?
- Yes - we prioritize active leaks and can tarp to stop damage when needed.
- What areas do you serve?
- We serve the local area; tell us your address and we'll confirm.
- Do you give free estimates?
- We inspect the roof and confirm the estimate before any work starts.
- Do you help with insurance claims?
- We can document storm damage with photos for your claim.
- How soon can you come?
- Usually within 1-3 business days; we'll offer the next available times.
Rules it follows
Callwake only texts people who called your business. Every text starts with your business name and comes from a dedicated text line verified in your name. STOP and HELP always work, and there are no marketing texts. See the full overview for how setup, compliance and pricing work.
Pricing
Missed-Call Recovery is $99 a month, or $79 a month billed annually, with up to 300 conversations a month. Add Quote Follow-up with the Revenue Recovery Pack for $129 a month. 14-day free trial (card required), 30-day money-back guarantee. See all plans.
Frequently asked questions
Does Callwake work for storm lead surges?
Yes. Each missed call gets its own conversation within seconds. Booking only uses the open times you set, so it won't overbook your crew.
Can it book inspections only?
Yes. Many roofers set it to offer inspection visits only and handle replacement quotes in person.
What does it say about insurance?
Only what your approved answer says. By default: you can document storm damage with photos for the claim.
Can I use it with my estimates too?
Yes. Quote Follow-up texts customers who agreed to it on day 2, 5 and 9 after you send an estimate, and stops when they reply.
Related
Stop losing jobs to missed calls.
Early access is open to 10 trade businesses. They keep the launch price for 12 months.